WA CEEP

“Many young people experiencing early signs of psychosis don’t recognize what’s happening—or know where to turn. Families and caregivers often feel overwhelmed, and providers may lack the resources or training to make timely referrals. Stigma, misinformation, and systemic barriers only add to the confusion.

In partnership with the Central Assessment of Psychosis Service (CAPS)—the first statewide centralized assessment program for psychosis and psychosis-risk states in the country—we launched a public awareness campaign to increase understanding, reduce stigma, and guide people toward timely, evidence-based care. The goal: make it easier for patients, caregivers, and providers to recognize the signs of psychosis early and access treatment through New Journeys First Episode Psychosis teams.”

You can read more about the strategy, etc on the Belief Agency Case Study

This project had a fairly quick turn around, so a lot of quick decisions had to be made. Logos, colors, brand system, we didn’t have time to do rounds of review like with a more typical branding project as we needed to get the website and campaign live within a grant funding timeline.

wa-ceep.org