evergreen alliance


Overview

Evergreen Alliance was founded by two CPAs going off on their own to start a firm serving nonprofits specifically.

Professional. Fun. Classy. Elegant. Intelligent. Modern. Approachable.

The typography for logos was chosen for their classic and direct nature, but also having subtle details of uniqueness and character.

The color palette offers a range of options, focusing on earthy natural tones.

The logomark is a tree that also resembles an arrow point upward, indicative of moving onward and upward, seeking to push the industry up and forward for the

Credits

My role:

Art Direction
Design

Collaborators:

Stacey Bergman (Co-Founder, CPA)
Melissa Roshnaye Co-Founder, CPA)
Allison Ulloa (Copywriter)